Just A Little...

Never would I buy a regular candy bar in the grocery store checkout lane. Noooo... not me! I'm the healthy girl!

But give me a few mini's and I'm your addict!

So what a genius idea that candy bar companies are now splitting many of their candy bars into two pieces within one package.
You know, so you can eat half and just save the other ooey gooey half staring at you on your stressfun drive home. Sure...!

Let's focus on Snickers for this discussion. Not only is it my candy bar of choice, but the bar is the best selling chocolate bar of all time and has annual global sales of US $2 billion.

note: below is for 1 bar... remember there are 2 in this package

I think it's a lot easier to pretend like the small things don't add up. I even do this with the healthiest of foods. When I eat them in small pieces, they're automatically sugar and calorie-free! Like Hershey's kisses... now those don't really have any calories in them, do they!?

It's funny because I have almost lost my taste for foods like Snickers. The long list of fake ingredients and "off" taste just doesn't appeal to me since I've increased the fresh foods in my diet. Don't get me wrong- I still love my brownies and ice cream, but I want my treats to still be real food. I want sweets that are going to make me happy (and maybe even healthier!) not cause my body to whack out!

Are you more likely to buy junk food when it is in smaller packaging? Do you think you will be affected by this marketing?
But still, I will never be immune to tricky marketing tactics. One day we'll be starving in the checjout lane or craving chocolate after a long day and we'll tell ourselves, "Well, if I only have once piece..."
DON'T act on impulse or buy a 2-piece bar if you know you won't be able to eat just one! Remember: whatever it is you want, there is a healthy way to go about it! Stop, breathe and grab a piece of healthy dark chocolate if that's what you need. Just remember to play smart when tricky marketing schemes convince you that just a little Snickers won't hurt.

healthy ashley EXTRAS:

1. Don't forget about popping over to my Q and A page to ask a question! Answers coming soon...
2. I will be rolling out a new feature this week that is sure to motivate and inspire you!